The selection of optimal entry mode for international markets

One of the most important issues for enterprises which are moving into the international markets is the selection of entry mode for these markets. There are various entry mode alternatives for enterprises but the selection of the most appropriate one is a critical decision. To make this selection rightly all entry modes must be known thoroughly with all their advantages and disadvantages. Furthermore there are a lot of factors which affect the selection of entry mode. So these factors must be studied accurately to choose the most appropriate entry mode.In this study, entry modes for international markets were separately investigated, factors affecting the selection of entry mode were determined and a decision making process was followed to choose the most appropriate entry mode. In the last chapter, an internationalization process of SOCAR (State Oil Company of Azerbaijan Republic) was evaluated and entry modes which were used by company during entering the international markets were analysed.Key Words: International Marketing, International Market, Entry Mode.