Competitive strategies on international retailing and importance of e-commerce

International Business ProgramSince the beginning of 1970?s year, the world became acquainted with concept of ?New Economy?. New Economy has changed course of commerce which with development transportation, communication and telecominication of Technologies and growing influence of globalization in 1980?s. Also internet changed forms of doing business in the course of introduce our lives. One of the biggest consequences of this situation is e-commerce.E-Commerce affect sector of retailing like every sektor. Even it left alone business which should not be missed like a train with did not know how to use a competitive tool in intense competitive enviroment.In the first chapter of this work, After retailing was examined with vision of international which is the one of the most affected sektors to e-commerce, new trends on the retailing was taken in hand. In the second chapter, it was defined competitive strategies of international retailers and new weapon of retailers which ?e-strategies?. In the third chapter, after it was made a study of notion of e-commerce, it was explained effects and limitations of e-commerce. In the fourt and last chapter; it was been survey e-commerce that impact on the international retailers and about vision of retailer to e-commerce Key Words: International Retailing, Competitive Strategy, E-Commerce