Research of Arabic translaion on international advertising texts in terms of translator behaviors

The aim of this study is to examine the transmission dimension of the advertising texts whose target language is Arabic, by revealing results on how the translations of advertisements whose target language is Arabic, and to reveal the results of this examination.In addition to qualitative research, a survey research model is used. The research universe consists of texts from newspapers, magazines, videos, posters, and social media posts in various languages from written and oral media among forty-seven advertisement texts with their Arabic translations published after 2010. These texts are selected through the purposive sampling method and examined. The attained data were obtained by criticizing the translations. The definition of translation studies in the advertisement, its features, functions and sections related to the communication, language and rhetoric of its areas and these types of ads and its classifications are mentioned. After that, short history of translation science, its areas in the advertisement and functional theories, its place for these theories, translation mentality of the Arab linguistics and the place of the translation are also mentioned. Especially the texts from the social media and Arabic translations of these texts are compared. The functional aspect of translating into Arabic, its difficulties and errors encountered are determined by examining sixteen texts and their Arabic translation. As a result, in the advertisement translation into the target language, the advertisement should be translated according to its function and purpose, rather than word for word or meaning. Because the advertisement and its translation have to be common in terms of function and purpose, despite the cultural, political and linguistic differences of the target audience in which the advertisement is broadcast.