Export marketing strategies and export marketing planning for international strategic marketing

ABSTRACTExport Marketing Strategies and Export Marketing Planning for InternationalStrategic MarketingBektaş SARIDokuz Eylul UniversityInstitute Of Social SciencesDepartment of MarketingDuring the last 20 years many research have been done in the area ofinternational marketing. The common point of the research was to identify thestrategy which has to be followed by the companies that will bring them theconditions to be the most competitive one during the globalization of the world.The competition both in national and international market has beenincreasing as a result of globalization. Companies heading to internationalmarkets because of this fact need to be more aggressive and actualize theirexport operations more active than ever. In the developing countries likeTurkey export is absolutely the best power to economical growing. It is clearlyunderstood that the export strategies of local companies are very important toour country for supporting the economy and make it stronger.In the last century the fast improvement of the internet and expandinginternet usage forced the companies to be organized paralelly for their exportstrategy.The economical, technological and political developments haveprovided new opportunities to export companies. To take the advantage of theseopportunitiesall the companies have to set new export strategies. As much as the productquality, the service quality has also become one the most important facts in thecompetition and most of the companies have now succeeded to producequalified goods. Today the competition between the companies are recognizedmore by their service quality than their product quality and their product price.The companies taking share in international market are now consideringcustomer satisfaction as much as product quality and they are identifyingstrategies to supply the products the customer needs at required place, atrequired time and at required priceKey Words: 1) Export 2) Strategy 3) Planning