Investigation of the relationship between self-liking, big five personality and Instagram addiction among university students

The purpose of the study was to investigate the relationship between self-liking, big five personality and Instagram addiction and also to examine whether gender, age, grade level, daily internet use and faculties make a significant difference on Instagram addiction levels of the students. In accordance with this purpose, the study group consists of 752 students enrolled in Duzce University in 2015-2016 school year. Among them, 519 (%69) were females and 233 (%31) were males. Instagram Addiction Scale, Self-Liking Scale and Big Five Inventory were used as data collection tools. In the analyses, t test, ANOVA, Pearson correlation coefficient and multiple linear regression were used. As a result of the study, it was found that Instagram addiciton levels of the students were not differantiated according to gender and grade levels, but students from different faculties had significantly different scores on Instagram addiction scale. According to this finding, Instagram addiction levels of the students from management faculty was significantly higher than the students from education, arts and sciences and engineering faculties. Also medical students had significantly lower addiction scores than students from all other faculties. Another finding suggest that Instagram addiction is negatively correlated with self-liking, conscientiousness and agreeableness, and it was positively correlated with neuroticism and daiy internet use. Further, there was a significant correlation between self-liking and all the personality traits which was negatively with neuroticism and positively with extraversion, agreeableness, conscientiousness and openness to experience. Lastly, regression analysis indicated that only significant predictors of Instagram addiction were self-liking and agreeableness negatively, and daily internet use positively. These variables explained %10 of the total variance of Instagram addiction. Keywords: Instagram Addiction, Self-liking, Big Five Personality Traits.