Image marketing at universities: In the case of a foundation university review

Level of education is one of the most important factors which defines the development in a country. Importance of university degree has increased nowadays based on this factor. Universities has been a part of international competition along with globalization. In order to success in this competition, universities need a powerful commercial image. The researches to define this image has been increasing in number everyday. The existing image of universities must be defined and empowered. The purpose of this research is to find out what kind of an image the foundation of a university students and to define their perception for commercial image. According to the results based on participants from the departments Business Management, Public Relations and International Relations; while the services genuinely cover the expectations, universities are found incompetent to provide library and cultural activities. Additionally, the research also shows that senior management is generally deprecated by students. In order to remove negative perception, students suggest the quality of education and training. Also, the level of satisfaction is also shown in the research based on questioning in what criteria is this foundation of the University of chosen. Keywords: Image, Corporate Image, The Image of The University, Corporate Image at University