The effect of integration in manufacturing and marketing decisions on production strategies and firm performance

Integration among the departments of a firm is one of the main factors supporting the success of firms. Especially integration between the manufacturing and marketing functions have effected the firm performance positively. In this study, the affect of integration in manufacturing and marketing decisions on manufacturing strategies and firm performance has been analyzed with a questionnaire technique among the firms of Gaziantep. According to the results of the questionnaire; integration in manufacturing decisions effects the flexibility and quality. In addition to this, integration in marketing decisions effects the costs and on time delivery and firms performance positively.