Effects on quality image by product label and packaging

Label and package are the first factor that influences the consumer, especially when buying goods, having a very short decision period, such as buying food, beverage etc. The supermarkets, hypermarkets and hardware markets tha are present for long times in advanced countries and also for lastlO-15 years in our country, offer us various kinds of products and brands in one place, in a healty, clean and attractive way. When we are back from shopping from a supermaket, we notice that we have bought some goods which we have not thought of buying when preparing the shopping list. This kirid of supermarket shopping that we all experience from time to time is a real example of how the label and package of products influence us to buy them. In the first section, the description, the types and the functions of labels and packages are being stated and also some examples along with technological developments are given. In the second section, the terms quality, standarts and image are being explained, the Turkish and ISO standarts on label and packaging and the packaging amounts are stated. In the third section, the consumer behavior and the decision process along with the factors influencing the decision are beingexplained. The design of label and package and how it effects the consumer and the image that the label and package creates on the consumer is being stated.