Ürünlerin arkasındaki nedenler: İki kültürel ürün üzerine bir analiz

This thesis aimed to determine cultural, economic, political, technological and aesthetic reasons for material and form preferences of the "ince belli" teacup and Turkish coffee cup in Turkey context. The period that two cultural products go through until reaching customers were analyzed. The data collected from literature review, in-depth interviews and visual content analysis was presented in four chapters. In the first chapter; cultural, politic and economic reasons were determined in literature and explained over beverages. Following this in the second chapter, it was continued to give information about production technologies and market values of the selected products and tried to indicate the change on the forms of the cups via presenting the change and progress in timetables. The third chapter, which discusses the design process within five subtitles and created as a result of the interviews with designers, was an attempt to reflect the perspective of the designer. To define the representations of the products in mass media, video advertisements were analyzed using visual content analysis. The study revealed that the majority of the reasons in the product design process are related to economic concerns, and the ongoing productions of the "ince belli" teacup and Turkish coffee cup preferences were accepted and will be continued by both manufacturers and designers.