Effects of web 2.0 to marketing and an application in Turkish banking sector

According to social and technological development paradigm changes have lived in marketing science. New marketing approaches develop with information age. Database marketing is one of them and become widespread. Network economy growth in short time which exist by Internet and World Wide Web. But paradigm changes have lived in network economy too and metwork firms called dot.coms have faced crisis since 2000. From this Web 2.0 concept have discussed.The aim of this study is to determine importance of Web 2.0 applications in marketing.Content of the survey can signify like this.a)Why paradigm changes have lived in marketing?b)Why new marketing approaches develop in information age?c)What is database marketing?d)Why database marketing is used?e)Why internet trigger information age?f)How network economy develop?g)Why Web 2.0 concept being discussed?h)What is Web 2.0 concept?i)What are the effect of Web 2.0 to marketing?This study present difference by an application which practiced in one of our country?s important sector; Turkish Banking Sector.Web 2.0 applications start nibble at traditional banks? loan business.This cases prove the importance of the study.