A research about ethical attitudes of airline companies that use web-based marketing

Purpose of this research is to examine ethical attitudes of airline companies at web-based marketing from the point of view of airline consumers in accordance with the marketing mix. Ethical attitudes of airline companies at web-based marketing have four different dimensions which are product ethics, price ethics, promotion ethics and place ethics. 326 passengers waiting for their flight at General Directorate of State Airports Authority (DHMI) Kayseri Airport and 134 airline consumers attending online have been included in the scope of the research. Quantitative research methods were used in the research. A survey contains 29 questions was used as a data collection tool to obtain information that has been used during the analysis to get the results regarding the purpose of the research. Data obtained both by face to face meetings and by online survey method was analyzed by using ?IBM SPSS Statistics 19? which is a statistical analysis software package used in social sciences. As a result of the research, it is determined that airline companies which use web-based marketing follow the ethical principles in their marketing activities. Moreover, another result is that frequent flying by using the same airline company continuously makes consumers loyal to that same airline company.Key Words: Web-Based Marketing Ethics, Airline Companies, Internet Users, Airline Consumers