Working motivation resource of X and Y generations and A field study

Keeping up the change in globalized world with rapidly progressive technology has been rather difficult for both individuals and institutions – organizations. The most significant method of competing with the rivals for the firms is happy and enthusiastic employees. In this case, one of the most important factor a company must take into consideration in its mission and vision must be the motivation and happiness of its employees. In this study, motivation fact of generation evolution in working life which is one of the most fundamental topic discussed in academy and all layer of vital arena especially after 2000s is analyzed from the point of X and Y generations. It is a must to make suggestion to business administrators so as to determine the motivation tools which motivate X and Y generations and increase their performances in working life with the results acquired. In the study, with the demographic factors between the generations, the motivational difference has been analyzed. The number of participants who were got into touch is 20 for each X and Y groups. The participants of both X and Y at the same time are generally highly educated and they work in professional jobs. Although for all the participants representing X and Y generations in the study, social necessity is in the first place and physiological necessity is in the second place, their motivation base differs from each other. Keywords: X Generation, Y Generation, Motivation, Working Motivation