The evaluation of the difference between the fashion perceptions of Gen X, Y & Z individuals

Fashion has been the symbol of change in every period, from past to present. Shaped by the eras and political, economic, geographical etc. changes in the world, fashion is not only a concept that drives people's lives in line with these areas of influence, but also appeals to the aesthetic feelings of individuals as one of its main assets. Each generation influenced by the society they live in has also influenced the societies with their opinions and actions, contributing to the changes of their societies to a certain extent. This research tries to clarify the evaluation of the difference between the fashion perceptions of Gen X, Y & Z individuals. The aim of the research is to reveal how the changes of generations in the historical process are reflected in the developments and changes in their perception of fashion. The subject of the research includes the concept of fashion, the factors that play a role in the creation of fashion, communication channels that create and extend the fashion concept, the concept of generation, and the distinctive characteristics of generations. For this thesis, a literature review was conducted with a qualitative research method. In order to find the changing factors between fashion perceptions, the differences between Gens X, Y & Z with the previous generations and each other were evaluated. For this purpose, how the differences between intergenerational fashion perceptions emerged was determined by conducting a field research using 'semi-structured interview' and 'observation' methods. As a result, it was concluded that the fashion perceptions of the Gens X, Y & Z have changed in line with the developments in the world in every period, and the previous generations are in an effort to adapt to the new generations and the advancing technology.