Research about related to preferences of customer at foraing banks

Banking activities in Turkey has begun with the foreign banks, which had the full-control of the financial systems through keeping the capital for long years. But, due to the nationalism trend after the II. Constitutionalism national capital had been invested in banking and through the politics implemented after the declaration of the republic, national and private banks financed with local capital were founded. As a result, the interest of the foreign capital in Turkish Economy was declined and neither a new foreign bank nor subsidiaries of foreign banks were founded until 1980s.The liberalization programs implemented in 1980s and similar factors, lead to an increase in the number of foreign banks activating in Turkey. Since then, foreign banks has reached a considerable share in banking sector through new subsidiaries or partnerships with local banks.Although the number of foreign banks has greatly varied from year to year, their shares in the sector has not exceed %5 and no considerable change in that share has been noticed till 2000s. Due to the great developments in the banking sector in 2000s, the share of the foreign banks in Turkey has steadily increased as to reach nearly %30 in 2007.In this research, the historical evaluation of the rapid increase of foreign banks has been studied. In this respect, regarding the customers who prefer the foreign banks, the factors affecting the customers? choices and the opinions on the status of foreign banks in Turkey have been analyzed.According to the analysis of questionnaire results, it has been revealed that a high importance has been given to the rapidness and flawless of the service, low commission and high return on savings.Key Words: Banking, Foreign Banks, Customer Preferences