Determining the contribution of the use of advertising films in teaching Turkish as a foreign language to students' writing skills

Following the developments in technology and adapting them to education is first of all a necessity of the age we live in. The realization of the education given to the new generation at the desired level will only be possible by means of this follow-up and adaptation. The use of technology in language teaching is a sitate that renovates itself day by day. The use of various videos in language teaching in developing students' different language skills should also be evaluated within this framework. The purpose of this research is to determine the contribution of the use of commercial films, which are products of the creativity of the era, to the writing skills of students in Turkish teaching lessons. As stated in previous studies, writing skill is one of the most difficult skills for students. The research aimed to make teaching writing more efficient with a more functional process. The research was planned according to the Action Research model that is one of the quantitative research models. Within the scope of the research objective, Turkish Airlines' 85th Anniversary commercial film, which is considered to be suitable for the B1 level, was selected considering the "European Common Recommendations Framework for Languages" (CEFR). Writing activities were prepared based on the selected commercial film. The activities prepared were applied to five participants of Yüzüncü Yıl University TÖMER in three lesson hours planned with the Zoom application. As a result of the application, the data consisting of student opinions were obtained with the Open-Ended Question Form (Appendix 3), which was prepared by the researcher and included two questions for each research question. Research questions and research assumptions were sought by obtaining codes and categories with content and descriptive analysis from the obtained data. As a result of the subject research, it was determined that the use of commercial films in the lessons of teaching Turkish as a foreign language contributed positively to students' positive attitude towards writing, participation in activities, anxiety and motivation. It can be said that the use of commercial films as an authentic material in teaching Turkish as a foreign language is also important in terms of providing a multi-sensory education. Keywords: Action research, advertising films, Language teaching, teaching Turkish, writing skill.