The effect of creative industries on global cultural policies: An examination on Netflix

The nature of the culture industry that objectifies the people shows its influence in all areas of social life. People who reified by entering the commodity form through globalization and media are under the control of Western hegemony. In this world order, where even sphericity is originated from the West, every object produced as concrete or abstract began to become reproduction products. The new concept creative industry, which emerged at a time when creativity was thought to be dead, was not enough to change the negative image of the concept of culture industry. On the contrary, the negativities expressed by the culture industry have become normalizing and more commercial under the umbrella of the creative industry. This study emphasized the similarities and divergences between cultural industry and creative industries in theoretical context and assumed that creative industries share similar principles with basic criticisms of cultural industries. It has tried to justify that the global cultural structures built especially by the cultural industries are also maintained with the creative industries. In this context, the nature of the creative industries in Turkey Netflix sequences, created by the world order, has studied the geography and culture of individuals in the context positioning format. As a result, it has been revealed that creative industries are similar to the culture industry, trying to transform the way of perception / positioning of the cultures, individual and society of powerful countries into world culture, thus serving the geographies in which the concept and practices of creative industry develop in an abstract and concrete sense.