The effect of veganism as a lifestyle on buying behaviors and cross-cultural study
2020
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Advisor: Prof. Dr. Azra Bayraktar
Abstract (EN)
In this study, it is aimed to investigate how veganism as a lifestyle affects purchasing behaviors. The theoretical framework of the study is supported by veganism (animal rights, health and environment) scales, attitude scale, motivation scale, behavioral intention scale and purchase intention scale based on seven main dimensions. The effects of independent variables from these dimensions on dependent variables were analyzed using regression analysis. As a result, according to the findings obtained in general, it was determined that veganism has a positive effect on purchasing behavior.
Author
Dr. Ali Hasan Güney
Institution
How to Cite
Ali Hasan Güney (Master Thesis). The effect of veganism as a lifestyle on buying behaviors and cross-cultural study, 2020, Marmara University.
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