The effect of television advertisments on the decision making process of elderly consumers
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Abstract (EN)
This study clarifies the effects of TV advertisement on mature consumer. In the study,firstly, consumer behavior has been briefly explained then it has been focused on the factorsof consumer?s decision-making process. In this framework, it has been tried to specify thedecision-making process of mature consumer and stressed on the importance of maturemarket. Finally, it was applied a survey, which required the effects of TV advertisement onmature consumer.Key Words: Consumer Behavior, Consumer?s Decision-Making Process, MatureConsumer, TV Advertisement.
Author
Bengü Emine Çolakoğlu
Institution
How to Cite
Bengü Emine Çolakoğlu (Master Thesis). The effect of television advertisments on the decision making process of elderly consumers, 2006, Aydın Adnan Menderes University.
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