"Hayalhanem", as a new Nurcu formation

Social life is going through a rapid transformation in the new age, as the social context and the technological connection are intertwined with each passing day. In this field research, in which the "how" and "why" of religious grouping are pursued at the intersection of religion and social media; "Hayalhanem" community, which can be considered a "digital Nurcu" formation, has been examined. The study; It was prepared with an ethnographic design by adopting a qualitative research approach, and quantitative data was also used from time to time. The religious digitalization phenomenon was approached critically, and the religious discourse used by the group was examined in the context of the media. As a result, a new religious formation benefiting from the structural religiosity of the post-secular society has been encountered. These new formations have a small group similar to "modern cults" and a "digital community" dimension where discourse is reduced to the frame. There is a group image that claims to be different from tradition, powered by the economic structure, produced at the point of supply-demand balance. Moreover, it has been seen that "Hayalhanem" and similar network-based Nurcu formations have turned into a religious collectivity. Accompanied by the young youtubers of the new media, these "brand-presented" groups, which emerged from Turkey's unique conjuncture in the shadow of slativism, revive the religious market. Although the digital collectivity, which owes its existence to social media, has changed its color and shell, it has been determined that the discourse that is spoken is not different from the tradition. While the Islamic thought gains digital presence in new forms, comfort; influences organization, location, worldview, mode of action, and socialization.