Yeni kurumsal kuram bağlamında hayır çarşıları üzerine nitel bir inceleme

This study mainly aims to conceive the general structures of secular and non-secular charity bazaars that have emerged as a fundraising method and to examine the isomorphism both within and between them. It is also aimed to investigate the institutionalization and legitimacy processes of those bazaars. Moreover, through the research findings, a fundraising model regarding the charity bazaars will be proposed. This study, which has a descriptive characteristic, has generally been formed with the logic of qualitative research. The research data were collected through in-depth interview technique from the organizers of charity bazaars and analyzed with directed content analysis method. As a result of this, it has been concluded that all non-secular charity bazaars are isomorphic to each other. Of the secular ones, Charity Bazaar (F), (G) and (H) have isomorphism among themselves. However, Charity Bazaar (I) and (J) differ from other secular charity bazaars and isomorphic to each other. It has also been concluded that there is isomorphism between non-secular charity bazaars and Charity Bazaar (F), (G) and (H) and they maintain their previously gained legitimacy at the semi-institutionalization stage while others strive to gain legitimacy at the pre-institutionalization stage. In addition to these, non-secular charity bazaars and Charity Bazaar (I) and (J) play a mediating role in the legitimization of the non-profit organizations orchestrating them. On the other hand, the fact that the non-profit organizations organizing Charity Bazaar (F), (G) and (H) are generally accepted by the external environment mediates the legitimation of the relevant charity bazaars.