Marketing strategies of brands from the perspective of new media studies and an application

The use of the new communication technologies by internet users' daily life and in strategic marketing planning has affected the format and content of communication activities.Beyond the new media trend transfer of information synchronous has determined new borders with interactive communication phenomen for users. These borders have achieved planning marketing strategies in social media and the whole arrangements which can support selling product and services appropriate to the competion and new age. Besides, in getting priority in preferences of target market and in creating brand image it is essential to be in interaction with social media. The firm investigated in this study, has conducted its approaches related to the marketing communication based public relations directed modern marketing approach.In this framework, it's seen that the rate of professional support is inadequate however it has new media marketing strategies appropriate to its marketing strategies. In this study, to achieve the right implementation of new media marketing strategy, consumer oriented planning and professional content management are proposed.