New media and consumption: Analysis of online consumption habits in Elazig example

Internet usage, which has increased with rapidly developing and changing technology, has also affected the growth of internet shopping over time. It takes only a few minutes to select the product, place an order and pay for it via internet shopping. In addition, the internet and new media have changed the habits of the consumers and caused a new major innovation in the consumption culture. This study aims to reveal the profiles of consumers who shop online within the framework of consumption culture. In this context, the point of view of consumers to online shopping and their practices of online shopping were tried to be revealed. In the data collection phase of the research, online survey technique was used. The questionnaire consisting of 30 questions was applied to the sample group of 600 people. As a result of the research, various results were obtained regarding the perspective of consumers to online shopping, changing consumption habits with new media and changing preferences of consumers shopping online.