A research on SWOT analysis and feasibility in renewable energy investment decision

The renewable energy sector has strategic importance in terms of environmental sustainability, energy supply security and economic development goals. In this study, the factors affecting investment decisions were systematically evaluated with the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis approach. In the analysis process, the data of four different renewable energy companies were collected on 20 basic criteria; each criterion was scored between 1 and 5 and the internal and external situations of the companies were analyzed comparatively. The findings reveal that firms have strengths in areas such as utilization of government support and high production capacity, while weaknesses such as access to technical support, lack of qualified personnel and dependence on imported equipment constitute strategic vulnerabilities. Among the threats related to the external environment, exchange rate volatility, political uncertainty and price fluctuations in the energy market stand out, while elements such as carbon markets, funding sources and environmental awareness define areas of opportunity. The results obtained show that SWOT analysis is an effective tool in sectoral strategy development and investment planning. In addition, the study paves the way for the development of target-oriented recommendations for policy makers.