Public relations and corporate communication practices in local governments: Antalya Kepez Municipality and Muratpaşa Municipality comparative example

In local administrations, which is one of the requirements of democracy, it is possible to gain the trust of the public by reaching the public and attainable. When it comes to local government, the first thing that comes to mind is that municipalities fulfill the principles of public relations, are transparent, honest and accountable. Municipalities, which serve as bridges between citizens and management, are the aims of corporate communication; it is extremely important for the organization to exchange information between the organization and the external environment. In this study, it was aimed to determine the satisfaction of the people about the public relations activities carried out in the central municipalities of Antalya (Antalya Kepez Municipality and Antalya Muratpaşa Municipality), the opinions of the residents about the district mayors and the municipal employees, and the interaction of the district mayors with the public. The comparative analysis of the two municipalities, involved in the research, for public relations and corporate communication practices was made and the findings were evaluated. Keywords: Public Relations, Local Government, Corporate Communication, Antalya Muratpaşa Municipality, Antalya Kepez Municipality