Green marketing and using environmentally friendly products consumer trends

Green marketing; provides protection of natural components as air, water, earth etc. and shows the permanence relating to committed initiatives from the way of marketing aspect. This aspect awakens conscious of consumers by explaining environment friendly products and as a result of this activity, occurs sensitivity and consumer tendency to use environment friendly products increases more. This marketing strategy appears as costly at first look, in long term this strategy turns into profit in terms of the producer.In this study, subsequent to explaining the benefits and application area of green marketing mentality theoretically in terms of consumer and producer, this issue has become more concrete by application parts. By means of the acquired data from surveys conducted to 370 students at Istanbul Aydın University, statistical analysis have been studied on the program SPSS 16.00, descriptive statistical analysis (mode, median, average, standard deviation) has been taken and reliability analysis has been done. Frequency distribution, factor analysis has been done, Man-Whitney-U Test has been benefited in dual comparisons; for comparisons in groups more than two persons, Kruskal Waills analysis has been used. The result of comparison committed by demographic data, there is a relation between ? Environment Friendly Product Consciousness? and class level, the profession kind of family, the education level of parents, the income level of family, there is also a relation determined between ?Environment Consciousness? with science field, age and sex.