The motivations of affecting manager's decisions on corporate sustainability: A research on the tourism sector

The concept of sustainability besides the economic benefit of the business processes of the institutions, has emerged as an understanding that includes environmental and social benefits, too. The number of institutions engaged in sustainability activities appear to increase day by day. However, little academic interest has been shown towards why the institutions act responsibly. The aim of this study is to determine the motivations which are effective in the development of sustainability decisions based on the institutional and stakeholder theories. In order to reach this aim, firstly a structural model has been formed. In this model, it has been determined that institutions are effective on the sustainability of the three basic factors as environmental, structural and managerial. While the factors of the institutional environment consist of the pressures of coercive, mimetric and normative; organizational factors have been handled as resource availability, sustainability-oriented culture and perceived usefulness. As for the managerial they consist of responsible leadership and sustainability oriented attitudes. The YEM analysis technique has been used in order to evaluate the relationship of the factors determined in the study with the size of environmental, economical and social sustainability. The data of the research has been obtained from 205 senior managers of 4 and 5 stars hotels in Turkey. According to the results of the research, while the coercive and normative pressures affect three dimensions of the sustainability; this affection has not existed on the mimetric pressures. However, although resource availability and sustainability-oriented culture affect the three dimensions of sustainability significantly; it has been determined that perceived benefit has an effect only on economic sustainability. Finally, sustainability-oriented attitude and responsible leadership have a significant impact on the environmental and social sustainability; it has been determined that there has not been such an impact on the economical sustainability.