Z kuşağı ı̇çı̇n çamaşır eğı̇tı̇mı̇: Sürdürülebı̇lı̇r gı̇yı̇m bakımı eğı̇tı̇mı̇nde artırılmış gerçeklı̇ğı̇n rolünün araştırılması

The purpose of this study is to explore the use of Augmented Reality (AR) as a mediator for training sustainable garment care (washing, drying, and ironing) to Generation Z. There are around 60 distinct laundry indications that explain how items should be laundered. This thesis deals with a prevalent issue as the tendency of individuals to be rely on personal habits and routines due to the variety of instructions and lack of proper training. Unsustainable Personal habits significantly impacts environmental issues like high level of energy and water consumption, considerable amount of greenhouse gasses emission, and low clothes durability. To tackle this issue, marker-based Augmented Reality (AR) experiences are designed for endangered species that are affected directly or indirectly by the fashion industry. In this study, 24 individuals participated, and the data collection and analysis method employed was ethnographic research with a thematic content analysis approach. Findings revealed a generally positive perception towards the use of AR technology. Participants exhibited higher awareness, engagement, and agreed on its effectiveness, eliciting strong positive emotions. Despite some initial unfamiliarity with AR at the pre-experiment stage, most respondents acknowledged the beneficial role of AR in training for sustainable garment care.