Media consumption habits in news consumption of generation Z

The rapid development of technology has brought along the change of people's daily life style, thought and behavior. In particular, the spread of mass communication has been one of the most important parts of the change. The spread of mass communication has made it easier for individuals to access information and news and has caused them to transform information. Changing and transforming information has started to shape societies over time. Individuals have begun to affect the society as well as being affected by the society they have lived in and have revealed new life forms. These changes, as well as revealing the differences between generations; It has ensured that some of the effects of the change are continued through other generations. First of all, in this study, the concepts of media, traditional media and new media are explained. Thereafter, the inclusion of information and news in mass media and its transformation over time are clarified. Then, generation definitions and generation classifications in the literature are mentioned. In this study, it is aimed to examine the media consumption habits of the Z generation in following the news. The aim of this study is to examine the media consumption habits of the Z generation in following the news. While following the news, it has been trie1d to determine to what extent they consume traditional media and new media. These data were collected by interview method, that one of the qualitative research techniques, by interviewing 16 participants who formed the sample of the research. These 16 participants consist of 8 women and 8 men, who aged between 18-22. As a result of the findings, it is seen that the Z generation's interest in new communication technologies is quite high in parallel with the developments in the technology world. In the study, it was determined that the Z generation individuals mostly use new media tools while following the news. The new media tool they use most is Twitter, which one of the social platforms. As the dependence of the Z generation on communication technologies increases, news consumption practices also gain a new form. Keywords: Media consumption, Consumer behavior, Generation Z