The effect of pop art culture on 0-14 years girls shoes and creating collection

In this thesis, the psychology of 0-14 years old girls was examined and the socio-cultural development of the child was researched, while giving information about the importance of child in the market, pop art and shoe history were also examined. Firstly, 0-14 age girl psychology examined by dividing into age groups and information about the place of the target audience in the market and its effects on the purchase has given. The evolution of shoe from the past to the present has been discussed with the history of shoe. The production processes of the shoe are explained in detail and supported by visuals. Pop art culture was also taken into consideration and images of important works in the trend were added. The collection stages are mentioned and pop art has been determined as concept. Models were prepared by creating tecnical drawings and graphs which are suitable with pop art trend. After giving brief information about fabric and material information, the process was completed by making samples of the selected designs from the collection.