The importance and applications of augmented reality in outdoor advertising

The aim of this study is to highlight the impact and significance of augmented reality applications, which combine real and virtual objects, in outdoor advertising through practical examples. With the advancement of technology, alternative application methods are evolving in the advertising industry. Particularly, outdoor advertisements created with Augmented Reality (AR) technology add a new dimension to advertising visuals, increasing their attractiveness. This makes it easier for advertisements to reach their target audience. As a result, as technology advances, the field of advertising also changes over time. Advertisers are in search of the most attention-grabbing advertising applications to reach their target audience. Especially when looking at outdoor advertisements, it is observed that AR-based ads stand out more and attract more attention compared to other traditional advertising methods, making it easier for brands to reach their desired target audience. The increasing popularity and interest in augmented reality technology by people will contribute significantly to the development and support of technology, as well as the expansion of this application method, which will in turn lead to the emergence of other application methods in the future. Keywords: Augmented Reality Technology, Outdoor Advertising, Advertising