An amprical survey on application of modern management models on family corporations in Istanbul

In this study, the effect of the modern management models on general performance of the family corporations was analyzed with the questionnaire method. Blue Ocean Strategy, Six Sigma and Chaos Theory were used as the modern management methods. In the questionnaire work, total 330 directors working in 17 different family corporations were asked questions under the title of Market Orientation, Modern Management Models and General Performance of the Corporation. In analysis part, it was clearly seen that Blue Ocean Strategy came into prominence compared to Chaos Theory and decreased the effects of Six Sigma on general performance. While necessity of reaction formation has a great importance for all operations in a competitive environment, it is an inevitable fact that highly negative effect of the non-reaction affect the financial and growing performance of the corporation. In conclusion, it came out that Blue Ocean Strategy directly affects the corporation performance, and that corporations try to wait for an opportunity and try to increase the corporation skills in an ambiguous competitive environment.