Typographic hierarchy in packaging design

In this thesis, the definition of the concept of packaging, its historical process and the changes that occurred during this process, and the effects of packaging on the consumer segment were examined. This work; It is a study on product, packaging and typographical graphics. Along with developing the packaging product, there is a case of making it available to the market. At the same time, it is very important to attract the attention of the creditor. The study reveals the effects of illustrating on the packaging on the customer's preference and purchasing decisions. If the illustration that makes the product clear is done with an effective show, it makes the packaging more ostentatious and makes it easier to market the product. The use of illustrations in packaging design has been one of the elements that appeal to and affect the emotions. For this reason, the potential of the packaging has made marketing more effective by being put on sale with an illustration and being creative. Typography is the situation in which a written information takes the form of a picture. It covers the visual and functional regulations made on a page with letters, words and text. The aim of this study is to explain the principles of typographic design, elements of typographic design and typographic hierarchy in packaging design processes and tried to be revealed with examples. Keywords: Packaging Design, Typography, Typographic Hierarchy, Illustration, Creativity.