Investigation of the brand values of the most successfulfootball clubs in europe in terms of financial and sportingaspects

The aim of this study is to examine the brand values and financial rivalries of successful football clubs in 5 major football leagues (Premier League, Bundesliga, La Liga, Serie A and Ligue 1) that shape the European football industry together with their sportive performances in the last 25 years and to investigate the effects of sportive success on brand value. Branding and brand rivalries in football, which emerged as a sport branch, globalised by spreading to large masses of people and turned into a giant industry with its monetary volume, is one of the most talked about topics of today. Especially in the last 20 years, the concept of branding has become one of the most striking parameters of sportive and financial competition. In the branding process of Europe's biggest football clubs, the interaction with the elements of sporting success and financial competition has become one of the most striking elements of the sports industry. The creation of the brand identity of football clubs, emotional loyalty, the interaction processes of the brand with public relations, advertising, marketing and sponsorship are the dynamics of today's industrial football. Today, the off-field competition of successful football clubs that shape industrial football is in the race for financial statements and brand values. Global football clubs are trying to increase their fan bases around the world day by day, first with sportive success and then with their stable brand power. Successful clubs in football are also strong brands. In this study, the sportive performances of Manchester United, Real Madrid, Bayern Munich, Juventus and Paris Saint-Germain clubs, their rivalries in the football industry and the effects of these rivalries on their brand values are analysed. It is explained that brand values are a leading factor in global competition, especially in the last 10 years.