Public relations in municipalities: The case of Uşak Municipality

The aim of this study is to reveal how Uşak people perceive the public relations activities of Uşak Municipality. In this context, a survey was conducted in line with the principles and aims of public relations and a field study involving 454 people in Uşak was conducted to measure the attitude of the public. The data obtained were subjected to statistical analysis. Reliability analysis, frequency, percentage, mean, standard deviation, Variance Analysis Test, T Test, One Way Anova and Regression tests were used in the analysis of the data. In addition, Uşak Municipality was visited and a meeting was held with the public relations officer. Within the framework of the results reached, the public relations activities of Uşak Municipality were evaluated and it was seen that the people showed significant differences or similarities in the perception and attitudes of the public relations activities such as demographic structure, gender, education level, income level, occupation group. The developments in the field of public relations have directly affected the corporate image. The study was concluded with some suggestions. Keywords: Uşak Municipality, Public Relations, Communication, Recognition, Promotion