Bergama?da kültür turizmini geliştirmek: Bergama ve Midilli arasında bir kültür yolunu da içeren potansiyel yeni kültür turizmi ürünleri üzerine bir inceleme

Bergama, has a strategic importance for tourism on the western shores of Turkey and a great potential to be a center of cultural tourism. Even though Bergama has various historical attractions dating to the Hellenistic, Seljuk, and Ottoman times, the local stakeholders have benefited only partially from the tourism potential of the town. In this thesis, it is suggested that through the utilization of new cultural tourism products and the establishment of a new cultural tourist route between Bergama and Mytilene, a sustainable cultural tourism movement can be initiated in Bergama. These new projects will contribute both to a flourishing local economy in Bergama and in the region, and to the revitalization and intensification of cultural exchanges between Bergama and Mytilene. Accordingly, three new cultural tourism products will be proposed within the scope of this thesis. The first product suggested for Bergama is a new rural tourismactivity at Kozak Plateau. A second cultural tourism product is the establishment of a series of on-going summer schools, which will include workshops on arts and crafts, and classes on philosophy, history and languages. The third cultural tourism product proposed is the establishment of a cultural route between Mytilene and Bergama. These aim to expand the income and employment opportunities that residents of both towns could generate from tourism.