Perception management as a medium of public opinion formation and manipulation: Sample of Kurtlar Vadisi

The globalization process and high-level technological possibilities that have evolved into a different dimension have created a different world beyond our real life conditions and the images such as image, fiction, advertisement, virtual reality which appeals to our perception dimension have become much more important than real situations. Today, the perception of a thing is far more precious than that of the real thing, and this situation has become a race to create a perception that lives on a global scale. Dynamic sectors, such as corporate communications, advertising, marketing, image and reputation management, individual or corporate consulting, which are severely budgeted, are the most concrete indicators of this important process. Hence, the tendency to create a public opinion based on reality on a certain topic is now outdated, and this orientation is replaced by perception management, which is mostly centered on manipulation. Perception management, which is one of the main fields of activity of the people-related science, is an effective communication strategy at the point of creating public opinion and it has an important place in communication science. The other aspect that perception management is interested in communication science, discipline of peoples relations and which is much more popular nowadays is to use it as an up-to-date method when the masses are misguided and manipulated. Based on the perception management's correct perception of a message to a target group, and in the recent period, it has been defined as perception management it is an important method of construction in terms of relations with the people. The manipulative aspect of the concept, which is defined as perception operation in society as a whole, and which is extremely cruelly used on the global level, is equally important in the name of our future. In this study, it was aimed to clarify the difference between these two directions and also to utilize positive aspects and to protect negative sides so it is stated how the perception management should be done. Within the scope of this dissertation, the common ground between the analyze of perception management based upon the manipulation and critics of the system has been conducted in this research. Solution proposals are emphasized to protect the process which penetrates into our perceptions by a lot of implications and the waves of manipulation. The main purpose of the acceptance as samples of these films Kurtlar Vadisi Gladio and Kurtlar Vadisi Iraq is; the analysis of the perception management of these productions based on manipulation in the national (Kurtlar Vadisi Gladio) and international (Kurtlar Vadisi Iraq) plane is a characteristic example of the point of revealing such perception management.