Customer segmentation in a telecomminication firm
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Abstract (EN)
DataWare House and Data Mining are very important in business solutions. Datawarehouse and data mining are used for these solutions. We can explain data mining is finding new meanings in the data. Data mining uses two modellings; Predicting modellings and desc-ribing modellings. Data mining especially is used in CRM projects. In this project, Data WareHouse, Data Mining and segmentation algorithms were explained. It was developed a datawarehouse with the data of a telecommunication firm. The goal was segmentation of customers.
Author
Emel Seymen Turan
Institution
İstanbul Beykent University
Bilgisayar Ağları ve İnternet Teknolojileri Bilim Dalı
How to Cite
Emel Seymen Turan (Master Thesis). Customer segmentation in a telecomminication firm, 2010, İstanbul Beykent University.
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