Innovation in retail banking and an application

The success of enterprises in competitive environment and modifying world conditions is depending on the perceiving the innovation term truthfully. Enterprises must select the most appropriate innovational organization structure and innovation strategies by perceiving the innovation term truthfully.Enterprises needed to use the new information technologies and information rapidly for gaining sustainable competition because of globalization necessity. Also making continuous innovation in production of product and service becomes important.Service enterprises use several methods for creating better customer value and gaining competitive advantage in market. To use rapidly changing information and technologies for gaining competitive advantage, successful innovation management became more important than usual in service enterprises.The first sector in Turkey that adapts new innovation of century in a short time than others is retail banking in service industry. The excessive competition in retail banking sector required the service more excellent than the others. Because of this reason innovation activity becomes a necessity for this sector.In this study a survey is applied to a retail banking enterprise for investigating innovation term, innovation strategies, innovation culture and the organization structure for innovation activity in banking sector. It is aimed to determine the current stage of enterprise and the necessary changes for innovation.Key Words: Innovation, Service Enterprises, Retail Banking