The effect of co-creation of value and perceived quality onperceived value
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Abstract (EN)
The aim of this study is to explain that the effects of co-creation and perceived quality on perceived value. A research model was created and tested within the theoretical framework. Data were collected from 306 people through a questionnaire. After exploratory factor analysis, the effects of co-creation on perceived quality, perceived quality on perceived value and co-creation on perceived value were tested through regression analysis. As a result of the analysis performed, the effects between variables were found to be statistically significant.
Author
Khalid Mousse Isman
Institution
How to Cite
Khalid Mousse Isman (Master Thesis). The effect of co-creation of value and perceived quality onperceived value, 2022, Çankırı Karatekin Üniversitesi.
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