Effects of cloud computing and big data analyzes on marketing strategies and customer relations management

In this study, the effects of cloud computing and big data analyses with a particular emphasis on customer relations management, marketing and sales are studied. A literature review is presented in the introduction and the findings of survey/interview with 13 private sector executives are provided at the end of this thesis. Complementing previous studies conducted in governmental organizations, in this thesis usage of cloud computing and big data technologies in the private sector is studied and the effects of these technologies especially on marketing and customer relations management are examined. How companies utilize these technologies in marketing and customer relations management and their future plans and investment decisions are studied by means of interviews and surveys. Finally, the survey findings are analyzed to understand private sector's usage of cloud computing and big data technologies. Keywords: Cloud Computing, Big Data, Customer Relations, Marketing, Sales