Transformations in work-life and reflections of home-office system in Turkey: A case of network marketing

The purpose of this thesis project is to focus on the changing meaning of the concept of "work", which is one of the most important areas of human life and which has continued its existence ever since the appearance of mankind, throughout the historical process. The changes and transformations of working life that took place in pre-industrial societies, industrial societies, the beginning of post-industrial societies and all economic, technological, political, social,cultural and psychological variables that influence these changes and transformations are examined from a sociological point of view. The flexible working practices that occur with the penetration of the flexibility principles, formalised by the post-industrial society, into every field of life are also dealt with broadly. The network marketing working system, one of these flexible working practices, is especially examined in detail to understand the changes in working life and the meanings attributed to the concept of work today. For this purpose, in application part of the thesis, 201 networkers which are included in the network marketing working system filled the questionnaires and the obtained quantitative data were evaluated. This research provides valuable findings regarding the most flexible working practice of our time. These findings have implications for the socio-demographic characteristics networkers, the advantages and disadvantages of this flexible working system and the evaluations of employees in this system. Upon completion of the project we have found that man's work experience has both influenced and been influenced by the economic, technological, social, cultural, political and psychological structure of the period since the first productive activities carried out on earth.