Effects of Covid-19 pandemic process on e-commerce, unfair competition and monopolization

Today, it is seen that people's changing and developing consumption habits with technological developments enable them to turn to different consumption channels, which e-commerce accelerates its development with the effect of the Covid-19 pandemic. This effect increases the growth rate in the field of e-commerce and shortens the process. It is seen that it has increased the market volume and the number of users to a great extent. Because the development in the field of e-commerce that comes with this process increases the market area around the world. A significant increase was achieved in exports and imports. In addition to these, unfair competition, monopolization, and price inequality created by large companies and organizations were also examined. It is seen that there is a rising momentum in the e-commerce sector before and after the Covid-19 pandemic. The speed of adaptation and adoption of the developing technology due to the population density of the Z generation, combined with the global pandemic, is considered as a factor that directly affects the course of e-commerce in a positive way. In this study, the relationship between the changing consumption habits of consumers, unfair competition and monopolization as a result of the effects of the Covid-19 pandemic on e-commerce was examined. Within the scope of the study, an online questionnaire was applied to 145 people throughout the Avcılar district of Istanbul. The obtained data were analyzed using the SPSS 28.0.1 statistical package program. Statistical data were evaluated by using analysis of variance (ANOVA) regarding the data obtained from the questionnaires. According to the model, the direct effect of education status on the variable of online shopping tendency was determined as 0.200, the effect of income status was determined as 0.104, while the increase in age distribution had a negative effect of -0.123. The direct effect of marital status on the online shopping trust variable was found to be 0.411 and direct blocks of usage costs 0.109.The direct effect of education status on the consumption habits variable during the pandemic period was 0.345, and the direct effect of income status was found to be 0.215 and statistically significant. As a result of the findings, it has been determined that there is a relationship between education status, income status and age range with online shopping tendency, trust in online shopping and consumption habits during the pandemic period.