The use of animation as awareness raising in disadvantaged areas and short film production

Although disadvantaged areas are subject that has been studied in many interdisciplinary fields, the literature that produced in the field of fine arts is not frequently encountered. However, both in the campaign processes of non-profit / non-profit institutions, in competitions that encourage productions in various fields of fine arts at national / international scale, as well as exhibitions, festivals, etc. Most of the fine art works created and presented in display areas deal with issues, trends and problems related to disadvantaged groups. In this state, products that are relatively detached from the context, as they are considered as the subject of fine arts; In the field of social sciences / communication, two independent field pictures are drawn as a collection of articles that cannot be delivered to the target audience with concrete / creative tools, as they are considered as a literary study / field interview. Thesis, in terms of the subject and application in general, contributes to the literature that will establish this connection and to present creative moving visual products in this hybrid field; In particular, it is aimed to create an animated film that will raise awareness among as many people as possible by contributing to the visibility of problems in the areas of women and refugee issues and circulating in independent festivals, non-profit organizations and other distribution networks. In the first part, the history, technical processes, examples of the animation that will be created in the application, and its types are discussed; The process from basic concepts until it becomes an integrated tool that creates a form of expression is examined. In the second part, the concept of disadvantaged area is defined; prioritized position in Turkey as 5 groups (elderly, people with disabilities, LGBT+ , women, immigrants/refugees) and set forth reasons vulnerability; With the studies related to these groups, the mutually beneficial relationships of the social marketing approach aiming to make a change in behavior for public welfare were examined. Subsequently, a total of 150 animations produced about disadvantaged areas were examined by qualitative research method; With the common and original aspects, a sample plane was tried to be created for animated films in this field. In the third part, the processes and outputs of the 'Yerdeniz' movie, which was created with 2D traditional limited animation technique, was presented by establishing a relationship with the first and second sections. In this context, all steps from topic selection to technical stages are written and visual. Keywords: Disadvantage groups, vulnerable, intersectionality, woman, refugee, migration, gender, social marketing, 2D traditional animation, cell animation