Investigation of the effects of digital leadership and digital transformation concepts on the growth performance

With the impact of the Covid-19 pandemic in recent years, rapid developments in the field of technology have made digital transformation inevitable for all businesses. Digital leadership is one of the new leadership types in the literature. The main purpose of this study is to examine the effects of digital leadership and digital transformation concepts on the growth performance. In this study, which examines the effects of digital leadership, which has just started to take place among leadership styles, and the digital transformation that entered our lives with Industry 4.0, on the growth performance, survey questions prepared with a seven-point Likert system were administered to 409 people working in information technology companies in Istanbul and the data were analyzed in the SPSS program. In the study, suggestions were made by analyzing the literature on the digital leader, digital transformation titles, and their effects on the growth performance. In line with the results obtained in this study, it has been determined that the effects of digital growth and digital transformation on the growth performance are positive, and it has been observed that digital leadership and digital transformation have also effects on the competitive advantage of businesses.