The effect of religious to buying behavior and the regulating role of fashion

As religiousness is seen as an unattainable part of it, it is not possible to ignore consumer buying behavior outside. There are many factors that influence purchasing behavior. The phenomenon of religiosity also comes into play here, and many consumers are starting to wear wearability rather than disassembly suitable for their religion. Depending on this result, it is thought that consumers' understanding of knowledge has changed and also improved with fashion. Accordingly, the reflections of female consumers on their purchasing behaviors were examined. Research, socio-economic, cultural, religious, etc. The foundations of consumer purchasing behavior have been examined in universities where modernization exams are experienced in many environments, and within this framework, it is aimed to reveal the reflections of the Islamic religion's point of view on consumer purchasing behavior on universities and the purchasing behavior of female customers. To examine the face to face examination sample; 464 female consumers studying at Gaziantep University, Hasan Kalyoncu University, Sanko University and Gaziantep Islamic Science and Technology University are examined. According to the results of the research, it was found that there is a significant relationship between the level of religiosity and purchasing behavior. In addition; While fashion has a regulatory role in the effect of religiousness on firm choice, the most important result of the research is the regulatory role of fashion in the effect of religiosity on product choice.