The effects of religiousness and lifestyle factors on the intention to buy halal products

There are many researches on consumer behavior and these studies aim to show the effects of consumer behavior on individuals' purchasing intentions. Religion, religiousness, halal product concepts; It shows that Muslim individuals prefer to purchase by reflecting their religious beliefs. Nowadays, the concept of halal products, which has an important place in our lives, is very effective in consumers' purchasing intentions. In this study, one of the factors affecting consumer behavior, personal factors and the concept of lifestyle included in personal factors, and the effect of religiousness on the purchasing intentions of Muslim consumers in terms of Islamic religion are investigated. The study aims to measure the effect of individuals' purchasing intentions with their religious beliefs, how much the effect of the product they will purchase on their religious beliefs, and the effect of religious beliefs and lifestyle factors when purchasing halal products. The study aims to determine the effect of religiousness and lifestyle factors on the intention to buy halal products. The research was carried out with the data collected from 352 people via online survey method. The data were used to determine whether religiousness and lifestyle factors had an impact on the intention to purchase halal products and whether there were differences according to socio-demographic characteristics. In the first part of the study; The concepts of religiousness and halal product, in the second part; consumer behavior, factors affecting consumer behavior and lifestyle factor, which is one of the personal factors, are emphasized. In the third part; purchasing intent, halal product purchasing intention and the relationship of factors with each other were evaluated and the results of the survey were analyzed in the last section.