Measurement of customer profile in electronic sold on auction sites and an application

Electronic shopping has been growing sector at the globalising World, and the electronic auctions has been one of the kilometer stone at it. The growth of the market within the usage of internet growth has changed the expectations of consumers and satisfactions. The importance of progress upon companies whom serve at electronic aution for consumers attitudes and analyses becomes important. During the study; the consumer satisfaction of electronic auction users whom both sell and buy, has been searched and studied. Result of the search; although the companies market share and user number are increasing, consumer satisfaction level does not reflect the same progress which could create important problem. During the application of the research and the official consumer claims shows the problem to be solved at priority. Together with it, the trust issue has been effecting consumers negatively. On the other hand creating new users at electronic auction is promising.