An investigation of compulsive buying tendencies of shoppers in electronic environment (Example of Rize province)
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Abstract (EN)
The study investigates theoretical framework of non-store retail management and online retail management in the first chapter and types of buying and compulsive buying in the second. For this purpose, the study investigated the compulsive buying tendencies of shoppers in electronic environment. For the study, data was collected by survey method. 384 questionnaires were analyzed by SPSS 16.0 package software. Results revealed that compulsive buying tendencies has a significant relationship with marital status and gender. Besides, compulsive buying tendencies does not have a significant relationship with profession, monthly income and educational status.
Author
Mustafa Said Akın
Institution
Avrasya University
Division of Business Administration
How to Cite
Mustafa Said Akın (Master Thesis). An investigation of compulsive buying tendencies of shoppers in electronic environment (Example of Rize province), 2018, Avrasya University.
Keywords
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