The effect of brand value on the purchasing decision on the firms which located in İzmir Ataturk Organized Industrial Zone

Nowadays, market conditions and customer expectations regarding to products and services are rapidly increasing day by day. What?s more ordinary products are considered whether they have a brand value or not. Therefore the brand value is considered as the most important tool on distinguishing among other company?s products.General concepts are studied in the first part of the study, the influences of brand value on purchasing decisions are considered in the second part of the study.Research was carried out with the survey techniques and the findings obtained were analyzed by SPSS 15.0 program.Research has been made on the firms which are located in Izmir Ataturk Organized Industrial Zone. As a result of this research, the effects of brand value on purchasing decisions are examined.Keywords: Brand Value, Purchasing, Decision Process, Industrial Market.