Restructuring of public institutions in terms of competitiveness in the industrial product marketing the case of TEMSAN

Nowadays in increasing competition conditions, firms aim to get competitive advantage and provide a sustainable competitive advantage to the competitors. Public institutions have to compete with private organizations in market. Temsan that subject to this study is the one of the public institution. The main objective of the study is to identify the factors that determine the competitiveness for Temsan and improve suggestions to increase this competitiveness. Beside this, the objective is to offer alternatives for competitive restructuring in terms of Temsan that founded to reduce dependence on foreign energy in accordance with suggestions that reveal in the end of the study. This study that aim to examination Temsan that is a public institution in terms of competitiveness is a qualitative research. Qualitative research purposes is to analyze the environment, which people live and how perceive, and comment that experience in this environment. To obtain data for this study was used semi-structured interviews that one of the data collection methods used in qualitative research. The obtained data was solved with the help of content analysis and was interpreted under the themes. As result of the research Temsan's superiorities and weaknesses in terms of competition was explained. The suggestions were presented for the firm and other public institutions to get competitiveness Key Words: Competition, Competitiveness, Temsan ,Industrial Marketing.